The management team of Superior Optical are highly experienced industry professionals that are dedicated to delivering their very best to our employees and customers. We are here to serve you and welcome your inquiries and comments.
Braxton Walley, Director of Sales
With over 20 years of optical industry experience, Braxton is an asset to all his clients. With 12 years as an Optician, In-House Lab Manager, and Optical Practice Manager, it is not unusual for Braxton to be assisting a practice in the dispensary with patients, in their lab edging lenses or consulting the office manager and Doctor on goals and how to achieve them. As a certified ABO Speaker, Braxton is often conducting product seminars and on-site trainings to keep you and your staff up- to-date on the latest technology the optical industry has to offer.
Bob Enich, Lab Manager
Bob started his optical career in 1979, working with Lens Tec in Fort Lauderdale, Florida. In 1984 he moved to North Alabama to work for Garman Optical, servicing their lab equipment. In 1989 Bob went to work for Jon Jacobs and Hal Walker at Optical Tooling and Equipment which, in 1991, evolved into Superior Optical. In 1994 Bob left to work for Essilor Technologies servicing Essilor edgers throughout the southeast US. In 2007, after working with other optical companies, including Gerber, Waco and National Optronics, Bob returned to Superior where he now is Lab Manager.
Morgan Braly, General Manager
A native of Mississippi, Morgan has worked for Superior Optical since 2007, becoming the General Manager in 2015. An avid fan of technology, Morgan appreciates the continual changes that evolving technologies bring to the optical industry. He feels that his appreciation for the electronic ordering, automation, digital processing and advanced edging systems helps him to keep Superior on the forefront of lab innovation. Morgan also likes the friendly, family feel, that is present among the employees of Superior and feels that contributes greatly to their pride in a quality product.
Donna Fullilove, Accounting and HR Manager
As the Accounting and Human Resources Manager, Donna is an integral part of the management team at Superior. Donna joined us in 2015 as our Human Resources Manager and was a valuable help in staffing our expansion into the Virginia VA Hospital dispensaries. Her 35 years of accounting experience, primarily in manufacturing, is a real asset to the operations of the lab.