The management team of Superior Optical is made up of highly experienced industry professionals that are dedicated to delivering their very best to our employees and customers. We are here to serve you and welcome your inquiries and comments.
Derek Bodart, President & CEO
Derek is a Veteran of the United States Navy where he served for a total 8 years and was recognized with a Southwest Asia Medal and National Defense Medal for serving in a wartime theatre. He is a graduate of the University of Illinois and the University of South Florida where he earned a BS in Finance and MBA, respectively. Derek went on to achieve a successful career in the banking industry and as the Director and Vice President of a pharmaceutical wholesale/private label distributorship. As a Service-Disable Veteran, Derek’s primary focus at Superior is ensuring that his fellow Veteran’s receive quality eyeglasses in a timely manner.
Tony Jones, Vice-President & Chief Operating Officer
Tony has enjoyed a career spanning nearly 25 years in the biotech, pharmaceutical, medical supply, and molecular diagnostics industries having held numerous sales and sales management positions. He is a graduate of Florida State University with a BS in Marketing Communications and went on to earn an MBA from the University of South Florida. Tony has led sales teams in complex therapeutic categories such as solid organ transplantation, immunology, tissue engineering, and vaccines. At Superior he is focused on providing the VA and its patients with eyewear that utilizes the most advanced products made with the latest technologies available in the optical industry.
Braxton Walley, National Director Dispensary Services
With over 25 years of optical industry experience, Braxton is an asset to all his clients. With 12 years as an Optician, In-House Lab Manager, and Optical Practice Manager, it is not unusual for Braxton to be assisting a practice in the dispensary with patients, in their lab edging lenses or consulting the office manager and Doctor on goals and how to achieve them. As a certified ABO Speaker, Braxton is often conducting product seminars and on-site trainings to keep you and your staff up-to-date on the latest technology the optical industry has to offer.
Morgan Braly, General Manager
A native of Mississippi, Morgan has worked for Superior Optical since 2007, becoming the General Manager in 2015. An avid fan of technology, Morgan appreciates the continual changes that evolving technologies bring to the optical industry. He feels that his appreciation for the electronic ordering, automation, digital processing and advanced edging systems helps him to keep Superior on the forefront of lab innovation. Morgan also likes the friendly, family feel, that is present among the employees of Superior and feels that contributes greatly to their pride in a quality product.
Righardt Schroeder, Lab Manager
A native of South Africa, Righardt moved to the USA in 2016 to fill our Assistant Lab Manager position. His 20+ years’ experience in the optical industry in South Africa made him a valuable asset to Superior and in 2017 Righardt became the lab manager and now keeps our two shifts operating efficiently. He and his wife and two children enjoy going to the beach and learning about their new country.
Donna Fullilove, Accounting
As the Accounting Manager, Donna is an integral part of the management team at Superior. Donna joined us in 2015 as our Human Resources Manager and was a valuable help in staffing our expansion into the Virginia VA Hospital dispensaries. Her 35 years of accounting experience, primarily in manufacturing, is a real asset to the operations of the lab.
Melinda Baker, HR Manager
Hailing from Van Cleave, MS, Melinda moved to Philadelphia, MS to pursue an education and career. After a successful career in accounting and human resources, for both small and large companies, Melinda returned to Van Cleave to be closer to her family. Melinda joined the family at Superior in 2018 to use her 25+ years of human resources expertise to help with the explosive growth Superior has undergone.
Gary Heffner, Assistant Lab Manager
Gary is a life-long resident of Mississippi and comes from an optical family. In the optical industry for over 30 years, Gary’s experience working in his optometrist uncle’s integrated lab gave him the lab experience, along with the appreciation for the retail environment, that made him Superior’s choice for Assistant Lab Manager.