New Products

Transitions XTRActive new generation lenses provide the best extra darkness and the best extra light protection in the clear-to-dark photochromic category. They achieve up to a 35?ster fade back speed1 than the prior generation and category 2 level darkness in the car2 with visible light activation. They are the only photochromic lenses reaching category 3 levels at 95° F3. These breakthrough improvements are accomplished using extra powerful dyes and the latest matrix technology.

On average, eyeglass wearers clean their lenses more than 14 times per week(1) Moreover, 77% of wearers wipe their lenses with t-shirts, tissues, towels, at least once per week(1) . But improper cleaning can lead to scratches. Crizal® Rock™ is the most scratch resistant Crizal® No-Glare lens ever made for durability like never before.(2) Click on attached pdf to learn more.

EssilorLuxottica is launching the first commercial product leveraging the strength of the new Group by strategically combining the expertise of Essilor and Luxottica.

The latest edition of Ray-Ban Authentic represents the perfect match of Ray-Ban’s legendary style and Essilor’s expertise in sight and will capitalize on the assets of both to meet consumer needs with the aim of diversifying the single vision category as well as growing the prescription sun category for private practices. This latest edition will launch on January 19, 2021.

Ray-Ban’s history in the field of prescription lenses has witnessed many ground-breaking developments, but the combination of iconic frames and the latest generation of clear, gradient and sun lenses is a significant revolution made possible by the integration of Essilor and Luxottica. The key innovation is the ability to offer premium and lightweight lenses that perfectly adapt to the shape and curvature of the Ray-Ban frame, making the most of the latest optical technologies.

With prescription glasses being an important part of every look, there will be over 1,400 lens-frame combinations available to consumers, including those featuring Transitions technology with photochromic lenses and blue light filtering. The new range also includes a Special Edition, enhanced with Essilor’s best-known and most innovative lens solutions such as Varilux, Eyezen and Crizal.

For more information, ECPs can visit essilorpro.com/resources/ray-ban or contact their Essilor Account Executive. Make sure you view the video on this page.

Sales Aid and Availability can be found in the Document Center.